Despite the fact that e-commerce solved a global need to acquire products, even services, without risking contagion businesses had to rapidly transform. For this reason, regardless of the industry to which it belongs, all companies are technological.
It is important to clarify that being a digitized company implies a reconfiguration of the business model to turn it into an aligned, synchronized and ready unit to respond to the constant changes in the consumption habits of the target market and not, as many companies do, to have a site and social media.
If your business managed to overcome the challenges of 2021, and you already had a site that offers a good experience to your customers, then you need to implement these three technological tools to continue operating in this new normal.
1. Cloud-based ERP Software
Although the economic reactivation is starting, day-to-day business remains the same: fixed expenses, billing, accounts receivable and accounts payable, payroll payments, inventories, etc. and if managing the business correctly was already complicated, now it is even more so, as we must make the most of all resources.
The good news is that Enterprise Resource Planning (ERP) systems exist today. They are the softwares that have the ability to take charge of different internal operations of a company, from production to distribution and the vital correct management of inventories.
You may think that this type of technology is only used by large companies or the occasional medium, but no. Now it is a reality that an ERP system in the cloud is suitable for all types of companies, from multinationals to SMEs.
It is due to its dynamism and great advantages that any company, regardless of the different processes it has or the sector to which it belongs, can adopt this software. Currently, there are providers that specialize in the implementation of ERP in the cloud designed to solve the management and administration needs of SMEs.
2. CRM Software to draw up effective sales strategies
A Customer Relationship Management (CRM) is one of the key tools that every SME can implement and that, most importantly, will help them manage their sales strategies.
A CRM is a system that stores customer and potential customer data in order to manage information and provide proper monitoring and service. This tool can be used in both large and small businesses. For SMEs, it can help anticipate needs, increase sales, and create efficient marketing campaigns to attract more customers.
Basically, the function of a CRM is to organize customer databases, analyze the data so that each contact has a well-defined profile, monitor the purchasing behavior of each contact, and optimize sales strategies. In other words, a CRM is the tool that enhances the work of the sales team.
3. Invoice Management Software for managing invoices
It’s very important to be clear about how to fill out and manage all your invoices to avoid penalties. Now it’s possible to identify both for you and for your clients what is being invoiced, the way in which the payment is made and the amounts pending payment. The advantage of making electronic invoices is that you can have control of what you buy and sell, as well as a better vision of your accounting and the direction of your business finances.
Today, technology is available to everyone. It changed from being a luxury to being a part of the daily life of small- and medium-sized companies, thanks to models in the cloud and on-demand. In addition, there are business software developers specialized in solving the needs of SMEs, with which, if you are the owner of a business, you get the same technological advantages as large corporations.
There are no excuses. Now’s the time to join the global digital transformation and boost your business’s growth.
